About
ABOUT
Fueling Growth with Purpose
At Victoriam Equity, we believe that exceptional outcomes are driven by the strength of the team behind them. With over 40 years of combined experience in the search fund space, the founders bring deep expertise and a commitment to supporting both searchers and investors.
Bramley Johnson has spent more than 15 years actively contributing to the global search fund community. As the Managing Director of Avanti Ventures and an early investor in Europe’s first search fund, Bramley has played a pivotal role in advancing the industry. His extensive experience as the Director of the International Search Fund Center includes mentoring searchers, organizing major conferences, and championing initiatives to support leaders in the space.
Carl Lundberg, a London-based chartered accountant and corporate finance advisor, is the CEO of Gerald Edelman LLP. With over a decade of experience advising SMEs, Carl is widely recognized as the leading advisor to search funds and self-funded searchers in the UK. He has also invested in numerous search fund deals and founded the Found & Funded podcast, further fostering collaboration within the community.
Together, our founders bring a unique combination of strategic insight and hands-on experience, ensuring that Victoriam Equity is a trusted partner in helping searchers realize their vision and guiding investors to create lasting value.
Strengths
Core Strengths of Our Investment Approach
Searchers First, Acquisitons Second
We firmly believe that the key to value creation lies in fully supporting searchers through every phase of their journey. Our aim is to return to the fundamentals that established search as a highly successful model from its inception.
Proactive Value Creation with Experienced Industry Experts
We actively work with our portfolio companies, leveraging the expertise of our experienced industry professionals to drive operational improvements and unlock value.
Access to a Broad Portfolio of Investments
Our diversified investment portfolio provides exposure to a range of sectors and industries, allowing us to balance risk and capitalize on various market opportunities.
Extensive Diligence Experience with a Focus on Minimizing Downside Scenarios
Our rigorous due diligence process, which includes extensive market analysis and risk assessments, helps us identify and mitigate potential downside risks, ensuring the long-term viability of our investments.
Specific Investment Thesis for Selected Businesses
We conduct in-depth research to develop a tailored investment thesis for each potential investment, ensuring a clear understanding of the companies’ growth potential and competitive advantages.
Provide best service for your business
WHY
Victoriam Equity?
- Wide access to proprietary sourcing
- Proactive value creation with experienced industry experts
- Access to a broad portfolio of investments
- Extensive diligence experience with focus on minimizing downside scenarios
- Specific investment thesis for selected businesses
- Investing in searchers first and acqusitions second
